The John Chow dot com experiment
Posted on February 5th, 2008 by Mark under My Web ProfiteeringGreetings,
Thought I would follow up with some statistics about my day on John Chow’s website with my Entrecard. There is a lot of ongoing debate about the value of Entrecard, and the quality of the traffic that the system brings. I happened to be on EC late one night when a slot opened up to advertise on JC, so I took it. The results have been a bit surprising to me.
EC has a little widget on their dashboard page that shows the ads you place, the number of clicks it brings you, and the cost per click (in EC points). My day on JC brought 53 clicks, at a cost of 4+ EC per click. This is fantastic return as far as I’m concerned! I haven’t gotten quite that return advertising on anyone elses blog as of yet.
We’ll have to wait and see if that led to any other long term visitors/readers of the site.
Stay tuned!
April 2nd, 2008 at 8:34 am
53 is a lot for entrecard, but I think not a lot from John Chow. he must have 1000s of people dropping by his site. Anyway, sometimes one can have a lucky blog and get a lot of clicks, but not very often. I fear that many blogs are just over rated.